Tag: Sports Tourism

KENYA AS A SPORTS TOURISM DESTINATION

KENYA AS A SPORTS TOURISM DESTINATION

Tourism is constantly evolving but there is now an important change in demand and tourist expectation. Sports Tourism is now a significant part of the tourism industry in Kenya, with athletes visiting from countries in Europe, Asia, the US and other parts of the world to train or conduct philanthropic activities. In 2009, Usain Bolt, the fastest man in the world in the 100m and 200m, visited Kenya for charity work as did world tennis star Serena Williams in 2010.

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